Sony's good for things like this, they recently got in gear for some more competition. Their flexible OLED screen shows promise, and could be used in ways that haven't been thought of yet like books showing demonstration videos, or advertising in magazines, even portable devices like media players and cell phones. Video after the jump.
To run through the numbers, the screen is 2.5", 0.3 mm thick, 120 x 169 pixels, weighing 1.5 grams. The glass substrate it is made of lets it pretty flexible without creasing. Expect for this to create more advances in tech.