Thursday, May 31, 2007

Potterland is coming....look witchy!

"The plans I have seen look incredibly exciting and I don't think fans of the books or films will be disappointed," Rowling said of the Orlando park that is scheduled to open in 2009.

J.K. Rowling, who became the world's first billion-dollar author on the back of Harry Potter's success, has given the go-ahead for the creation of a Florida theme park dedicated to the schoolboy wizard.

The park is a joint venture between Warner Bros. Entertainment, whose Potter films have so far grossed more than $3.5 billion worldwide, and Universal Orlando Resort (Warner Bros. Entertainment is owned by the same parent company as CNN).

In a statement rich in entertainment hyperbole, the builders of "The Wizarding World of Harry Potter" said they planned to "create the world's first immense Harry Potter themed environment."

Barry Meyer, chairman and CEO of Warner Bros. Entertainment, said: "Over the years we've received thousands of letters from fans around the world wishing they could visit Hogwarts (School) and the wonderful locations described in each of J.K. Rowling's beloved stories."

The park's opening could help to quell the withdrawal symptoms of Potter fans around the globe who have bought 320 million copies of her wizard tales and turned every one of the films into a box office hit.

Will this kill the Harry Potter themed conventions that have sprung up all over the country? Why would you go to a hotel and talk about it when you can go to Hogwarts and live it!

I hope that they do not make it just for kids (ala Legoland). Many Adults love the books and have grown up with the story. It's been ten years since the release of The Philosophers Stone. Potter fans are fanatical, who else waits in line at midnight to read a children's novel, so they better pay attention to detail when creating Potterland or they will get a severe waving of a wand.


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