Kevin Federline, the originator of the word Papasov and not-as-crazy ex-husband/Babys Daddy to Brittany Spears has created a search engine.
Does Google care? Probably about as much as they care about Viacoms lawsuit.
Searchwithkevin.com allows people to search the web with keywords just like Google and Yahoo. While doing that you enter yourself to win stupid contests that have prizes like an invite to Kevins Birthday party or a copy of Papasov. Things you wouldnt really want or care about.
Its a real search engine, so if you feel like sticking it to the big guys then you can choose the little man and Search with Kevin. "Its that Simple."