Saturday, January 27, 2007

You-Tube sharing the pie or digging its grave?

For those of you who are constantly uploading videos on You Tube and have a fair amount of views, this news is for you. According to the BBC YouTube founder Chad Hurley has expressed the companies desire to reward 'creativity'. In other words the intention is to give the creator a piece of the advertising money.

Is this a good thing? It's interesting. I think it's a noble effort to give the users, who in the end generate the advertising money, a piece of the pie, however their is a saying that there "is no such thing as a free lunch".

The caveat is that YouTube would place advertisement in front of popular videos. So what used to be just fun user created content will still be user created content but not before some advertising.

The system is to be brought out in the next few months. I am curious to hear what you guys think of this, is it a good thing or will it ruin the essence of YouTube (turning it into myspace for video)?

Cheers,
Christian

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