Yahoo launched today a new service called 'Brand Universe'. Brand Universe consists of individual websites revolving around popular brands (i.e. Nintendo Wii) The website itself has tons of content taken from different online sites and apps, such as flickr photos, stock trackers etc.
We are said to expect around 100 of these sites, which will range from popular TV shows to movies. Right now their is no sort of compensation or contract with any of the companies, but I can give you my word that it wont take too long before yahoo starts to cash in.
That being said from what I experienced with the Nintendo Wii site I thought it to be a great recourse with information which was relevant and well organised.